Top 5 Photo and Video Apps on iOS in South Africa Q4 2024

In the fourth quarter of 2024, the photo and video app landscape on iOS in South Africa showcased notable trends and shifts. Here's a closer look at the top five applications, with data insights from Sensor Tower.

YouTube maintained a consistent performance throughout the quarter. Weekly revenue ranged from approximately $33.4K to $42.6K, peaking in the week of November 25. Downloads also displayed steady trends, peaking at around 13K in early October and late December. Active users hovered around 6M, with slight fluctuations across the weeks.

Canva: AI Photo & Video Editor experienced varied trends. Revenue peaked at $20.8K in late November, with a general decline towards the end of December. Weekly downloads saw a resurgence in late December, reaching approximately 6.8K, while active users surged to 215K by the last week of December.

Google Photos: Backup & Edit showed a stable revenue pattern, peaking at $15.8K in late November. Downloads remained consistent, averaging around 3.5K weekly. Active users climbed to over 324K by the end of the quarter, indicating a steady user base.

CapCut - Video Editor saw a dynamic quarter with revenue peaking at $13.3K in the last week of December. Downloads surged significantly, reaching over 38K in the final week. Active users grew to over 723K, marking a substantial increase throughout the quarter.

Instagram experienced consistent growth in active users, reaching nearly 900K by the end of December. Revenue fluctuated slightly, with a peak of $10.1K in early October. Downloads remained stable, with minor fluctuations peaking at around 16.2K in mid-December.

These insights reflect the dynamic nature of the photo and video app market on iOS in South Africa, with each app showing unique trends in user engagement and revenue. For more detailed analytics and insights, visit Sensor Tower.